Jägermeister outdoor ads support bars and clubs


jagermeisterA new outdoor advertising campaign for Jägermeister during the Christmas period will focus on areas with high footfall that are close to bars and clubs.

Launching today, the multi-million-pound campaign comprises over 8,000 six-sheet outdoor ads across major UK cities. There will also be several premium “mega portrait” sites across London, while presence on the London Underground network will be the biggest to date with over 450 ads.

It will feature the brand’s It Runs Deep creative, made up of Give It A Shot and Deep Freeze visuals based around its recommended serve of an ice-cold shot.

The backgrounds will feature five of the liqueur’s popularly known ingredients – star anise, cardamom, cinnamon, ginger and orange peel, all encased in ice.

The launch of the campaign follows the distribution of rate-of-sale kits to key on-trade accounts and independent pubs and bars in October and November to help them drive sales in the run-up to the Christmas period.

The kits included scratchcards to win game cards and branded merchandise to reward customers when buying a shot of Jägermeister.

Jägermeister UK group marketing manager Nicole Goodwin said: “Christmas and New Year is a key time for all drinks brands as consumers tend to purchase more alcohol during these big occasions. To capitalise on the opportunity and support our retail partners we are investing in our biggest outdoor campaign to date.

“The strategic positioning of the striking It Runs Deep campaign will keep the brand front of mind as consumers head out for Christmas drinks. We expect the presence of the campaign to drive sales during this important time.

“By its very nature, the festive season is a time for close friends to get together to celebrate. Best served as an ice-cold shot, Jägermeister is a brand that is synonymous with good times and typically enjoyed on high-energy occasions, making it the perfect drink to bring friends back together this Christmas and New Year.”

Jägermeister is now the UK’s number-one speciality spirit and the number-three spirit in the UK on-trade.


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