Jägermeister is helping bars, pubs and clubs to be taken over by zombies as part of its activities for Halloween this year.
Over 2,800 limited edition kits, featuring Halloween-themed accessories, are set to be sent out into the on-trade to customers who buy two cases of Jägermeister or Jägermeister Spice.
This year’s “Zombie Takeover” kits include a premium selection of props and accessories to create the illusion of a zombie apocalypse including window stickers, window vinyls, bar posters and wall graphics.
The pack also includes “zombie contamination” crime scene tape to dress the outlets and accessories such as zombie skull cap consumer giveaways and tent cards. Bar staff are also encouraged to get “zombified”, with kits including T-shirts and zombie make-up kits.
Operators can capitalise on the versatility of Jägermeister with a Halloween-inspired drinks menu with suggestions for recipes called Zombie Takedown and Zombie Brain. See below.
Nicole Goodwin, marketing director at Mast-Jaegermeister UK, said: “Consumers have grown to associate Halloween with Jägermeister – it’s a dark, mysterious and complex spirit that’s perfect for Halloween celebrations.
“To build on the success of the last two years we have evolved the ‘Zombie Takeover’ kits making them bigger, better and of course, scarier than ever before.
“For 2016 we are meeting our customer’s needs by maximising the brand’s on-trade presence to secure Jägermeister’s position as the best-selling spirit of Halloween.”
The brand will also be supported over Halloween on social media and through other trade promotions as well as releasing its own Halloween-themed films.