Jägermeister’s Meister Hunter competition returns


Jägermeister's Meister Hunter 2018 winner, Stevey Arroyo

Liqueur brand Jägermeister is bringing back its Meister Hunter competition to the UK for a second year.

Designed to challenge creativity, agility, skill, depth of flavour and industry knowledge, the competition sets out to celebrate the versatility of Jägermeister and Britain’s cocktail culture.

Meister Hunter welcomes entries throughout the UK with regional heats planned to take place in London, Birmingham, Leeds and Edinburgh.

Bartenders will be personally invited to compete in the competition. New for this year, there will be a wildcard available per region whereby any bartender nationwide can also enter, with one from each region being selected to compete at the semi-final heats.

Florian Beuren, Jägermeister’s UK brand ambassador, will spearhead the 2019 challenge. He has identified a range of “trend-leading” categories for bartenders to explore as part of their entries, including eggs, garden, herbs, beer, sodas, jams, orchard fruits and teas.

To enter, bartenders are challenged to create a serve comprising a minimum of 25ml Jägermeister or Jägermeister Manifest, two items from the following categories: eggs, garden, herbs, beer, sodas, jams, orchard fruits or teas, a citrus or sugar part and an additional spirit of their choosing.

The serve needs to be sent to Jägermeister’s marketing team, accompanied by a picture, a name and a method.

Jägermeister Meister Hunter entries will be accepted until July 1 with the semi-finalists from each region including the wild cards announced on July 15.

The 2019 winner will be awarded £3,000, become a member of the brand’s exclusive Hubertus Circle, and will enjoy a bespoke PR programme to raise their profile. £1,000 and £500 will also be awarded to the second and third place winners respectively.

Florian said: “We’re really excited to bring the Meister Hunter competition back for its second year. Last year was such a success, with the competition attracting entries far and wide of an incredible calibre from the UK’s best in bartending.

“We’ve looked at each touchpoint throughout the competition process for 2019 to elevate and create an even richer experience for all bartenders whether they go on to win or not, adding training elements and building the competition as a more significant platform to showcase their own skill and creativity.

“The addition of a wildcard for each region means we can also open this opportunity up to a wider range of bartenders so I’m really looking forward to seeing the entries come in and moving through to the next stages.”

Last year Stevey Arroyo (pictured) from Salt Dog Slim’s in Liverpool won the inaugural Meister Hunter competition with a campfire-inspired cocktail.

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