Irish whiskey brand Jameson has created an online platform to support, inspire and engage the international bar community through this unprecedented period of uncertainty.
Part of Jameson Hosts, Jameson’s trade engagement platform, the new virtual space encourages the bar community to come together to connect, learn and share in the wake of the coronavirus pandemic.
Through Jameson Hosts, members of the bar trade can receive wellbeing support, enhance their technical knowledge and collaborate from the comfort of their home through video content.
The online videos will cover a range of topics designed to educate and inspire the bar community, including cocktail masterclasses, wellbeing sessions, career coaching and whiskey tutorials.
It will also feature advice from bar teams around the globe which are pulling together to adapt to the current challenges and better equip themselves for the future when businesses reopen.
Jameson will be offering financial compensation to those creating videos for the platform.
Jameson Hosts will shortly announce a live event in late 2020 or early 2021, where the extensive global bar community, including bartenders, bar owners, brewers, waiters and more, will be invited to take part in a three-day festival at Midleton Distillery, the home of Jameson.
Much like its online counterpart, the festival will invite attendees to host their own workshops to share their knowledge and expertise with fellow participants and inspire new ideas among the community.
Brendan Buckley, international marketing director at Irish Distillers, said: “The global bar community has dedicated its life and career to the service of others.
“Now, more than ever, this community needs a new place to come together and share inspiring stories, real-world guidance and encouraging words to help each other overcome the challenges they face today and those that lie ahead.
“We hope this will offer both practical and emotional support through this challenging time and we very much look forward to celebrating with all our hosts at Midleton soon.”
Join the Jameson Hosts community by heading to @jamesonhost on Instagram.