Jameson Partners Up With the English Football League

EDITORIAL USE ONLY No use with unauthorised audio, video, data, fixture lists, club/league logos or "live" services. Online in-match use limited to 120 images, no video emulation. No use in betting, games or single club/league/player publications. Mandatory Credit: Photo by Paul Greenwood/Shutterstock (14279558hj) The Jameson advert in the matchday programme AFC Wrexham v Barrow, EFL Sky Bet League Two, Football, SToK Cae Ras, Wrexham, UK - 01 Jan 2024

Jameson is ramping up its commitment to promoting responsible drinking within British football culture by targeting 8 million fans through its recently announced partnership with the English Football League (EFL). With a simple message to – ‘Sip Wisely. Water is always a super sub.’ – the campaign is being deployed through five consumer touchpoints, including: in-stadium big screens and digital boards, video-on-demand via Sky Sports, EFL and club websites, social media and matchday programmes in all 72 EFL clubs. 

To support the campaign, Jameson has also created tips to educate and empower people to make smarter drinking decisions at home and when out on the tiles. These tools include tips, delicious low and no cocktail recipes and an excuse generator. The Jameson website has also been refreshed to include made-to-measure cocktail recipes that use its bottle cap as a jigger. At 10ml, the cap is perfect for making low-alcohol cocktails such as:  The Sip Sour, a low alcohol alternative to the whiskey sour, The Hole in One, a low alcohol alternative to the Tom Collins, or the Smokey New Fashioned, which maintains the punch of a class old fashioned whilst reducing the alcoholic content. 

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