Japanese food guide launched to inspire pub menus

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Ajinomoto Foods Europe has released a new bespoke channel guide to help introduce authentic Japanese food to UK pub menus.

Created specifically for publicans, managers and chefs, the guide aims to inspire menus offering customers tempting Japanese dishes and encouraging increased dwell time and additional spend.

Ajinomoto’s new guide features hints and tips for creating a “globally inspired menu”, catering to consumers’ desires for exotic flavours, while at the same time tapping into the trends for communal dining, tapas-style dishes and street food. It also provides dish ideas that meet the demand for healthier, meat-free meal alternatives.

The guide, entitled ‘Serving a Point of Difference’, focuses on ways to incorporate Ajinomoto’s portfolio of traditional Japanese food into light bite menus, sharing platters and healthy main meal options.

Aimee Davidson, channel marketing manager at Ajinomoto Foods Europe, said: “Dining habits have changed greatly with consumers embracing more informal, communal dining and diverse flavours. This presents pubs with a great opportunity to experiment with different cuisines and dining formats.

“Ajinomoto’s ‘Serving a point of difference’ guide offers great ideas on how publicans and managers can tap into current trends and offer customers dishes that are reminiscent of a global street market.

“It includes simple but effective tips such as creating bespoke offers combining a drink and an appetiser to encourage customers to spend a little bit more, stay a bit longer and leave feeling more satisfied. “

The company believe that offering something a little different, whether it is good value for money, convenience or exciting flavour combinations, will help pubs compete with high street eateries.

A copy of Ajinomoto Foods Europe’s pub guide can be downloaded here.

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