Japanese-inspired soft drink introduced in UK bars

Koji Product-14Koji, a new premium soft drink inspired by a traditional Japanese infusion process, has been introduced to the on-trade by Future Drinks.

It has 49 calories per bottle and is an additive-free and crisp lightly sparkling fruit drink. It is available in two flavours in 330ml bottles: Lemon & Ginger and Mandarin & Cranberry, with more flavour combinations in the pipeline.

Future Drinks has secured listings in Loungers’ 22 Lounge bars and five Cosy Clubs from mid-October as well as Chandos Delis and 100 other outlets in south-west England. It is produced and bottled in collaboration with Brothers Drinks.

Tim Chater, who co-founded Future Drinks with Luke Sapsed, said: “The selection of soft drinks available on the market at present is fairly limited, mostly to the sale of sugary or artificially sweetened drinks.

“We have designed a new infusion process to produce a delicious sparkling fruity product that is totally natural, healthy and easy to drink.

“The feedback from sampling and our pilot launch proves we have the flavours right. Koji has been enthusiastically received by the deli, bar and café trade in the south-west and having listings with key players such as Loungers and Chandos Deli is a great start for our launch.

“We are supporting the brand with an extensive PR and marketing campaign as well as sampling events across the South West.”

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