Bacardi Brown Forman Brand’s educational platform Jigger Beaker Glass has turned its hand to a new format, announcing the release of its debut book, The UK Bartender’s Guide.
Produced in collaboration with hospitality industry leaders and luminaries across seven cities, the book is an up-to-date reference for discerning drinkers looking to find bars and pubs suitable for every occasion.
For the last three years, Jigger Beaker Glass has toured the UK, from Edinburgh to London and down to Bristol, with personalities at the forefront of the industry sharing insights and advice with bartenders through multi-disciplined talks and seminars.
Jigger Beaker Glass’ The UK Bartender’s Guide has been created with the aim of bringing the nation’s bartending communities together to share their unparalleled knowledge and recommendations.
Featuring seven chapters, each dedicated to a UK city, it has been developed to encourage discovery of what the cities have to offer on the drinking scene, from Instagram hot spots to night-time hangouts.
Shervene Shahbazkhani, UK head of brand advocacy for Bacardi Martini Ltd, said: “We’ve spent the last three years touring the nation and gathering recommendations from our friends around the UK.
“Our aim with Jigger Beaker Glass has been to transform the industry and tackle issues that are relevant to the here and now, and with The UK Bartender’s Guide we hope to educate and inspire our community to enjoy what our incredible industry has to offer.”
Roman Shabodalov, bartender at Swift, added: “The UK Bartender’s Guide provides readers with local, insider knowledge which they simply wouldn’t find anywhere else; from the best bars across the UK, to the hand-selected recipes created by them.
“It encourages readers to not look so far afield and explore the variety and quality on their doorsteps, bringing a small taste of the delights of those bars to each page.
“As bartenders, it’s our role to have the inside track, to know the industry and all the best spots – it is very special to see this brought to life in a book.”
Jigger Beaker Glass is making a donation to The Drinks Trust with every book, in support of the UK hospitality industry as it faces the current unprecedented climate.
