Jim Beam adds small-batch bourbon to UK portfolio


jim beam Signature_Craft_12-YearjpgThe range of Jim Beam bourbons in the UK is to be expanded with the launch of the small-batch Jim Beam Signature Craft 12-Year.

The ultra-premium expression, crafted by seventh-generation Beam master distiller Fred Noe, has been aged for 12 years and bottled at 43% ABV.

The extensive ageing process results in a bourbon that is perfect for sipping neat or on the rocks. It is deep rich amber in colour and full bodied, with sweet vanilla notes and rich and robust oak flavours.

Celebrating the brand’s heritage, each bottle bears the signature of James B Beam – a tradition that has been in place since the repeal of Prohibition in the US as a seal of a bourbon’s authenticity.

Following the successful launches of Red Stag by Jim Beam, Jim Beam Honey and Jim Beam Devil’s Cut, Maxxium UK is initially introducing Jim Beam Signature Craft 12-Year in the UK initially through selected premium on-trade accounts.

Maxxium UK’s marketing controller for imported whiskey, Eileen Livingston, said: “It’s an exciting time to be introducing this ultra-premium bourbon in the UK.

“Interest in the category is at an all-time high, and the launch of Jim Beam Signature Craft 12-Year allows our consumers to explore a small-batch bourbon created by a brand they love and trust.

“This handcrafted bourbon brings something new to the world of small-batch bourbons and showcases Jim Beam’s signature production process.”


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