Jim Beam brings maple-infused bourbon to the UK

Jim Beam Maple bourbon whiskey

Maxxium UK is further developing the American whiskey category in Britain’s bars with the launch of the UK’s first ever maple-infused bourbon.

Launching this month, the limited-edition Jim Beam Maple is intended to drive the appeal and accessibility of bourbon, recruiting new consumers to the category.

It is made with four-year-old Jim Beam bourbon, slowly infused with maple to produce the perfect balance of sweet warm maple and bourbon. Bottled at 35% ABV, it is aged in oak barrels.

Available in retail for the recommended price of £19.99 as well as the on-trade, it is suitable for serving on its own, chilled or mixed in long serves.

Maxxium UK expects Jim Beam Maple to raise visibility for the category and brand, reinforcing the brand’s position as the world’s number-one bourbon and its strong reputation for innovation.

It follows the UK launch of Jim Beam Signature Craft, a premium bourbon aimed at connoisseurs and experienced bourbon drinkers looking to try something new.

Maxxium UK’s marketing controller for imported whiskey, Eileen Livingston, said: “We are excited to expand our Jim Beam portfolio and create a further point of difference with this innovation.

“Jim Beam Honey was the first-to-market honey-infused bourbon and now with Jim Beam Maple we will again stir up fresh interest and broaden the appeal of bourbon amongst young adults who may not previously have considered bourbon.”

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