Exceptional teas, slowly infused over 24 hours and distilled for the most effortless pour
Leading tea brand JING, beloved for more than two decades by luxury hospitality names including The Savoy, Rosewood Hotels and Mandarin Oriental, is moving behind the bar and launching an innovative and flavour-forward Tea Concentrates range perfect for premium cocktails and non-alcoholic serves. Built on JING’s philosophy that outstanding drinks begin with exceptional ingredients; the new range combines the world’s finest teas with expert craft to deliver bar-quality serves with ease.
As the non-alc category continues to grow, with almost a quarter (23 per cent) of people in the UK looking to drink less alcohol in 2026 (according to the BBC), operators are under pressure to create drinks that offer the same craftsmanship, theatre and flavour complexity as traditional cocktails. Tea has been emerging as one of the most exciting ingredients in the category, naturally bringing terroir, texture, depth and layered flavour without relying on sugar-heavy formulations.
JING is the world’s most discerning arbiter of tea. The company’s innovative, new Tea Concentrates range distil their incredible knowledge of, capturing taste, terroir and storytelling in ever sip. Drawing on more than 20 years spent sourcing directly from artisan tea gardens and producers, the range showcases JING’s belief that when exceptional ingredients meet expert skill, remarkable drinks can be created with simplicity; allowing the ingredients’ natural character to shine.
Each product is crafted using a slow 24-hour cold infusion of exceptional tea leaves sourced from carefully selected artisan producers and tea gardens. The result is a ready-to-use format that can be served in seconds while preserving the quality, character and complexity of whole-leaf tea.
The launch range features three of JING’s bestselling teas, each offering hospitality professionals a unique flavour foundation to experiment with:
- Blackcurrant & Hibiscus: a vibrant, caffeine-free blend delivering rich berry fruit flavours and a gently tart finish, ideal for bright and refreshing serves.
- Earl Grey: bold Assam black tea lifted with fragrant bergamot citrus, bringing structure, freshness and the familiarity of a classic flavour profile.
- Darjeeling Empyrean: offering grape sweetness, notes of toasted hay and hops, and hints of muscatel, delivering a level of complexity more often associated with wine than soft drinks.
To celebrate the launch, JING has unveiled “The Effortless Pour” – a national bartender challenge inviting hospitality professionals to create a non-alcoholic serve using one of the new Tea Concentrates and four ingredients or fewer.
Led by JING’s brand ambassador, Marios Zlatinis (previously of four times best world winner The Artesian Bar), the competition aims to showcase how simplicity, exceptional ingredients and technical skill can come together to showcase the exciting and complex notes of carefully sourced teas in new and innovative ways, propelling non-alcoholic drinks beyond an afterthought and onto the industry’s most exciting menus.
The competition winner shall have their serve showcased at Parched non-alc show in Kings Cross on 30 September 2026.
To enter “The Effortless Pour” please find details to enter at: https://jingteatheeffortlesspour.netlify.app/
