Joe & Seph’s unveils beer-flavoured popcorn

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London-based gourmet popcorn brand Joe & Seph’s has expanded its range with three new products that mirror the flavours of beer.

Each bag of the new air-popped beer popcorn is hand-coated in Joe & Seph’s signature buttery caramel, and is infused with either a 29% Pale Ale, Irish Stout or German Weissbier.

According to Joe & Seph’s, the Pale Ale popcorn snack is “sweet and fruity with a bitter undertone”, the Irish stout is “creamy, rich and malty with a classically bitter finish” and the Weissbier provides a “smooth, earthy flavour”.

Joe & Seph’s range already boasts over 50 innovative popcorn and caramel sauce flavours. The new beer popcorn is available in 70g and 110g pouches, as well as 335g catering packs.

Each of the pouches RRPs at £4 for 70g and £5 for 110g and is available to buy on the Joe & Seph’s website.

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