JOHNNIE WALKER BLACK LABEL ANNOUNCES WINNERS OF THE GLOBAL BARTENDER CHALLENGE


Bartenders from around the world entered for the chance to win an exclusive trip to Scotland

Johnnie Walker, the world’s number one Scotch Whisky, has announced the winners of its second Black Label Global Bartender Challenge.  Bartenders and bar owners across the globe were invited to publish a public Instagram reel of their own signature Johnnie Walker Black Label cocktail to be in with a chance of winning a three-day immersive trip to Scotland over the Burns Night weekend in January 2025. 

Following a rigorous judging process of entries from over forty countries, eight winners have been chosen for this year’s challenge:  

The initiative was designed to shine a light on Johnnie Walker Black Label’s liquid credentials and give back to those who have supported the award-winning blended Scotch whisky within the bartender community.

Survaiva Benjamin Donker from Ghana said: “I am incredibly grateful for the honor of being selected as one of the winners of the Johnnie Walker Black Label Bartender Challenge. It is truly humbling and I want to express my heartfelt thanks to everyone involved. This achievement is for Africa, and I know my motherland is very proud of me. It has always been my dream to win a global competition like this, and words alone cannot express how I feel now”.

Willy Gunawan from Indonesia said: “The Johnnie Walker Black Label Bartender Challenge is a really good opportunity for bartenders and it was great to be using local ingredients. Indonesia is widely known for herbs and spices and there are many ways to explore these, for example my cocktail was inspired by one of our traditional dishes from Manado in North Sulawesi. I enjoyed combining local ingredients with the best Scotch Whisky in the world and I am very happy and honoured to be selected as a winner for the Asia Region. #KeepWalking”.

The eight winners were selected by a judging panel including Tim Philips-Johansson, Johnnie Walker Global Brand Ambassador, and Jan Šebek, the winner of the Johnnie Walker challenge at Diageo World Class 2023. Entries were shortlisted and recreated by the judges during a tasting session in Amsterdam to determine which used Johnnie Walker Black label in the most exciting yet balanced way.

Johnnie Walker Global Brand Ambassador Tim Philips-Johansson said: “It’s been another great year for the Johnnie Walker Black Label Global Bartender Challenge and I’m so excited to be announcing 2024’s eight deserving winners.  From highballs to lowballs, spritzes to sours and everything in between, it never ceases to amaze me how versatile Johnnie Walker Black Label is and this group of bartenders really let their creativity shine to create some seriously impressive serves.  I can’t wait to host them all in Edinburgh, Scotland, over the Burns Night weekend in January and to celebrate the amazing talent this industry is home to”.

The winners will see themselves visiting Edinburgh, Scotland, over the Burns Night weekend in January 2025 when the focus will be on themselves following the busy festive period. The trip will offer the winners the opportunity to enjoy a traditional Burns Night celebration in a truly authentic way, as well as experiences including a visit to the Diageo Archives; a behind-the-scenes distillery tour; a deconstructed tasting of Johnnie Walker Black Label with Dr Emma Walker, Johnnie Walker Master Blender; and the opportunity to enjoy an array of experiences throughout the Johnnie Walker Brand home: Johnnie Walker Princes Street. 

Johnnie Walker Black Label was first created over 100 years ago by the Walker family who were not content with the one-note flavours and inconsistent whiskies of their day. They took bold steps to make a significantly better Scotch Whisky – expertly blended to create the rich, iconic flavour that is still made today.   Johnnie Walker Black Label takes the very best whiskies from the Four Corners of Scotland, each expressing the aromas and tastes typical of that region, to create a beautifully balanced liquid celebrated worldwide. 

For further information, please visit @johnniewalker on Instagram or contact Smarts Agency on johnniewalkerpressoffice@smarts.agency  

Previous Jersey-based Shorts Boy Distillery and The Tidal Rum Seeks Funding for Expansion Drive and NPD
Next Employee well-being is crucial to longevity in the drinks and hospitality industry, says The Drinks Trust’s annual survey