JW Lees adds MPA in keg to broaden availability

MPA Smooth & Pint

Manchester family brewer JW Lees has launched its popular cask ale, Manchester Pale Ale (MPA), in kegs to make it more widely available.

Also in 500ml bottles, the beer is available at 3.6% ABV in keg and dispensed through a smoothing plate to give it a thick head.

The beer has a distinctly hoppy flavour through a balance of Liberty and Mount Hood hops with British pale ale malt, which results in a style that is refreshing with zesty and fruity flavours.

William Lees-Jones, managing director of JW Lees, said: “Manchester Pale Ale has been a favourite amongst our drinkers since its launch in 2013 and we’re thrilled to now bring MPA in keg to the market.

“Served the Manchester way, through a smoothing plate to give a thick creamy head, it’s guaranteed to satisfy the taste buds and with MPA’s drinkability, we know it’ll go down a storm.

“We’ve had many customers asking for MPA in keg, so it’s great to be able to deliver and we know they’ll love it.

“Having MPA in another form adds another dimension to our portfolio of smooth beers, real ales, home-brewed lager, imported lager and limited-edition cask ales.”

MPA is also available at 3.7% ABV on draught and is brewed at 4.1% ABV exclusively for bottle. It is available in bars and pubs throughout the UK in cask and bottles.

MPA in cask is available through Carlsberg and Heineken distributors while the bottles are sold through retail and at 150 pubs in the north-west plus national distribution. Since January 2015, MPA has also been served in Manchester Airport at the Lion and Antelope.

It follows the launch of a new multi-platform marketing campaign for the brand to find the UK’s best new music. The Refreshing Sounds music competition is running across over 200 outlets in the UK as well as radio, consumer PR, social media and digital.

Bands and artists can enter to win a selection of career-making prizes including a one-off recording session in established recording studios 80 Hertz, a professionally produced music video and to headline a gig at an iconic secret location in Manchester.

The acts entered will be judged by well-known music professionals and voted for by fans through the MPA website. More at www.manchesterpaleale.com/refreshingsounds.

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