KAH Tequila Launches New On-Trade Format

KAH Tequila is launching in a brick bottle format for the on-trade. The launch will roll out from mid-Autumn, so the announcement is just in time with preparations for Halloween and Day of the Dead!

The exceptional, rectangular, skull-adorned bottle is easier to handle than the skull-shaped packaging that has until now been available to the hospitality trade and which will gradually be phased out. Limited amounts of the skull format packs will still be available via specialist retailers, but the brand owners plan to unify the brand under a single, consistent bottle style throughout mainstream on- and off-trade. That transition is starting late this year and will be completed in 2024.

The white bottle fits onto the back bar, where it makes a striking addition to the display while taking up less of the valuable space.

To stock up, contact your usual ABUK representative or to list KAH Tequila for the first time contact: sales.uk@amberbev.com

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