Kahlúa pop-up brings Mexico to Manchester

Tom Sneesby Kahlua Coffee HouseA Mexican-inspired pop-up bar opens in Manchester’s Northern Quarter this week, offering cocktails, masterclasses and other events to promote Kahlúa coffee liqueur.

The concept for the Kahlúa Coffee House has been inspired by the architecture, imagery and vibrant colours of the home of the brand in Veracruz, Mexico. It is part of a new campaign to promote the heritage of the liqueur which is already performing well in the UK.

The pop-up runs from Friday March 29 to Saturday April 27 in the site of Market Restaurant at 104 High Street. It will be open from 11am to 6pm on Tuesdays, Wednesdays and Sundays and from 11am to midnight on Thursdays, Fridays and Saturdays but closed on Mondays.

It will serve a range of exclusive Kahlúa-inspired cocktails created by local collaborators and cocktail masters including mixologists Tom Sneesby (pictured) and Jamie Jones of consultancy The Liquorists who have helped drinks company Pernod Ricard UK put the concept together.

To support the launch of the Kahlúa Coffee House, the brand will be promoting its signature serve, the Kahlúa Espresso Martini, which is made by mixing Kahlúa with vodka and espresso, as well as classic Kahlúa drinks such as a White Russian and a Black Russian and Kahlúa with cola or ginger beer.

It will host a number of events such as free cocktail masterclasses and DJs, including a guest DJ set from swing aficionado Dr Sid on the opening night. Events will also take place at the Kahlúa Coffee House’s “private speakeasy”, the Salon de Kahlúa.

A high-quality coffee offering has been put together with Manchester coffee specialist The Coffee Circle.

Jo Spencer, head of marketing at Pernod Ricard UK, said: “The launch of our new pop-up bar will help to educate consumers about the brand and its unique Mexican heritage, while serving as a relevant and engaging platform for us to showcase Kahlúa’s versatility to our target audience.”

Kahlúa was first created in Mexico in 1936 and is made using pure Arabica coffee that is roasted in small batches and brewed to the perfect intensity before being combined with locally produced cane spirit plus vanilla and caramel.

More information about the Kahlúa Coffee House can be found by following @KahluaUK on Twitter and masterclass bookings can be made at www.kahluacoffeehouse.com.

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