Kent Crisps relaunched with new design to emphasise provenance

Kent Crisps chipotle

AMC Foods has relaunched its popular Kent Crisps brand with a new design concept emphasising their provenance of the garden of England.

The new logo and each flavour display a captivating image of Kent to emphasize the provenance and the heritage of the quintessentially British crisps.

The company has improved the flavours, which have been developed using local products made by trusted producers. With a new manufacturing process, they have achieved a better taste, and the shelf life of the products has increased to 26 weeks from the time of production.

All Kent Crisps are free from MSG and hydrogenated fat and, with the exception of Roast Beef and Spitfire Ale, all are now also vegetarian and gluten free.

Kent Crisps director Laura Audsley said: “We want our crisps to tell a story. We have worked hard on capturing the work our producers do with us on the back of every pack. We are extremely thrilled about this rebrand and could not be more proud of our product and growth.”

Other changes include the introduction of Smoked Chipotle Chilli flavour and new 150g packets for Roast Beef and Spitfire Ale and Smoked Chipotle Chilli.

There is also a new range of point-of-sale products, and case sizes have been changed to 40g x 20 and 150g x 10 which is a mixed box

All the facilities and products of Kent Crisps revolve around one thing: quality. They are made exclusively from British potatoes to produce the crispiest and most flavoursome chips possible.

The potatoes are collected and then cooked by hand in traditional batch fryers by artisan fryers who are highly experienced and take immense pride in producing the highest-quality potato crisps.

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