Produced in Kent and Visit Kent have combined forces to “bolster the hospitality industry” with a new campaign dubbed ‘Support Your Local’.
The initiative, which promotes a country-wide community appeal and marketing campaign, set to run from July to December 2020, aims to help local, independent businesses as they come out of lockdown.
With pubs, restaurants and food tourism attractions amongst the last establishments to open up with the easing of restrictions, many now face an uncertain future. This has led Produced in Kent, the voice of Kent food and drink, and Visit Kent, the destination management organisation for Kent, to team up during this difficult time.
‘Support Your Local’ will encourage consumers to show their love for their favourite Kent food and drink businesses – and show their care for fellow diners too.
The initiative hopes to provide a much-needed boost to Kent’s £2.6 billion visitor economy, which has been badly hit since the pandemic.
Those wishing to support the campaign can make a Caring Customer Pledge to Kent’s local restaurants, pubs, cafes and hotels when they open. In doing so, patrons will be pledging their commitment to respect, protect and enjoy establishments as each one adapts to post-lockdown circumstances.
Caring Customers can proudly display the #CaringCustomer badge on their social media and are actively encouraged to share their experiences on social media and leave online reviews, using the hashtag.
Further details about taking part in the Caring Customer Pledge, as well as an interactive map showing local suppliers and other useful information associated with the ‘Support Your Local’ scheme, can be found here.
The campaign would not have been possible without the financial support from private individuals and match-funding support from Kent County Council.
Endorsers include The Federation of Small Businesses (FSB); Gadd’s brewery; Nightingale Cider; Curd and Cure; High Sheriff of Kent; Kent Invicta Chamber of Commerce; Chapel Down Winery; Shepherd Neame Brewery; Outset UK; Frasers; Simpsons Wine Estate amongst many others.