Diageo Reserve’s super premium vodka Ketel One Vodka has partnered with Amico’s Bar in Ingatestone, Essex, to launch a bespoke Edible Garden activation.
The Amico’s Bar and Ketel One Vodka Edible Garden has been created using an innovative plant growing system called Evogro which allows rare and diverse ingredients to grow all year round, regardless of the season.
Amico’s will be the first bar in the UK to put in place a system of this ground-breaking horticultural technology in synergy with their outdoor herb garden.
The garden features an extensive variety of unusual plants and herbs that will be used as natural and home-grown garnishes and ingredients in a collection of bespoke Ketel One Vodka cocktails to enhance their flavour, texture and character.
A bespoke cocktail menu has been created by Amico’s Bar owner, founder and director of Global Bartending Dan Dove, and is fittingly presented in the style of a gardener’s notebook.
It will change on a monthly basis and includes a unique collection of cocktails featuring a diverse range of rare herbs and plants sourced straight from the Edible Garden, including red komatsuna, curled chervil, lemon gem tagetes, bulls blood beet and red garnet amaranth.
The Red Rubin Basil cocktail is based on the flavours of rich, zesty homemade pesto and Red Komatsuna. It is described as a sophisticated drink of sweet nutty combinations which highlights Ketel One Vodka’s citrus and honey notes.
David Beatty, Europe brand ambassador for Ketel One Vodka, said: “The Amico’s Bar and Ketel One Vodka Edible Garden is a unique and exciting proposition that is enabling us to grow some of the most rare and unique plants in the world, and explore the delicious possibilities of how can they be incorporated into modern cocktails.
“It’s been an absolute pleasure to work with Dan Dove and the Amico’s Bar family to bring the Edible Garden to life and to create a cocktail menu that will showcase the creativity and forward-thinking of innovative bartenders and Ketel One Vodka.”
The Ketel One Vodka Edible Garden at Amico’s Bar officially opened on Thursday 25 October.