Diageo Reserve-owned vodka brand Ketel One has launched Ketel One Botanical, a new lower-alcohol spirit crafted with natural botanicals and fruit essences.
Ketel One Botanical is a series of three variants presented in botanical designed bottles. Flavours include Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose.
With a lower ABV of 30%, no artificial flavours and containing only 82 calories per serve, the launch offers “a holistic drinking experience for consumers looking for a more balanced and thoughtful lifestyle”.
The crafting of Ketel One Botanical starts with Ketel One Vodka which is blended with the Nolet family’s botanical recipe and re-distilled in small batch copper pot stills at the Nolet Distillery. The vodka is then infused with naturally-extracted essences of crisp, fragrant fruits and botanicals.
Forecast to rival traditional summer wine and spritz drinks, the new launch is in line with rising consumer demand for low and no-alcohol cocktails and spritz-style drinks.
Ketel One Botanical’s signature serve is a Ketel One Botanical Spritz, mixing the new range with soda water, finished with a fresh garnish.
Bob Nolet, 11th generation master distiller at the Nolet Distillery, said: “As it becomes clear that consumers want better drinking options, Ketel One Botanical and the Ketel One Spritz offer a thoughtful choice for consumers looking for something new from their summer serve. It is the perfect alternative calorie-conscious addition to lower-ABV cocktail menus.
“We’ve watched the gin category boom in recent years, introducing new and herbaceous flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value with innovation driving this.
“We see Ketel One Botanical playing a key part of this on-going evolution, targeting inquisitive consumers open to trying new flavour combinations and we’re delighted to be introducing something really exciting to the market.”
Ketel One Botanical will be available throughout the on and off-trade from mid-March.