Kingfisher Beer Europe expands portfolio


KBE portfolio

Kingfisher Beer Europe (KBE) Drinks has added a range of world beers to its growing portfolio.

Best known for representing Indian beer Kingfisher, KBE is now introducing a selection of “authentic flavours” from across the globe, including respected brands like Sagres, the house beer of Nando’s, and Sardinian favourite, Ichnusa.

Other new additions come in the form of Dos Equis, a premium imported lager from Mexico, and Royal Czech Pilsner, Krušovice.

Through the expansion, KBE hopes to create profitable opportunities for outlets and special drinking experiences for consumers.

John Price, head of marketing at KBE Drinks, said: “Following strong growth of our flagship brand, Kingfisher, we decided to spread our wings and bring some exciting, new beers into the business.

“With consumers embracing a ‘less but better’ approach when making alcoholic beverage decisions, it is the premium World and Discovery segment that is really driving growth, up 12% in the last year!

“The portfolio has been strategically developed to tap into this trend, while satisfying consumers’ desire for brands with heritage and authenticity”.

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