Kingfisher Beer Europe has announced a rebrand to Kingfisher Drinks. The company was set-up over thirty years ago to distribute India’s number one beer, Kingfisher, to the UK and throughout Europe. However, in the last few years the business has been through a dramatic evolution and the name no longer feels relevant to its commercial scope. Firstly, the company’s portfolio is no longer restricted to beer with Peacock Cider, Makai Spiced Rum and 5 Walla Cream Liqueur all important strategic brands. Secondly, the company’s footprint extends far beyond Europe, exporting across the world to markets in North America, South America, Africa and the Middle East. However, Kingfisher Beer remains the flagship brand and, as one of the world’s most popular beers, provides the company with great prestige and awareness.