Indian beer Kingfisher have teamed up with Freedom, one of the UK’s original craft breweries, to create a pale ale targeted specifically at the Indian food occasion.
Bombay Bicycle IPA launches this July and will initially be exclusively available within the Indian Restaurant Channel.
Kingfisher’s Bombay Bicycle uses new world hops such as cascade and chinook to give some citrus and tropical fruit notes to refresh the pallet, while its dry bitterness enhances the spice and heat of Indian dishes.
The 4.2% ABV IPA is available to the on-trade in 50l kegs and 24x330ml bottles.
John Price, head of marketing at Kingfisher Beer Europe, said: “Consumer habits are constantly evolving and the UK’s 7,000 licenced Indian restaurants need to offer choice and variety to meet these needs.
“While the majority of consumers are still looking for a cool, crisp lager to match with their Madras, there are many people now looking for a more flavourful beer to complement their Korma.”
As part of the development process, the Kingfisher team enlisted several top Indian chefs to help create this bespoke recipe.
Celebrity chef and restauranteur Dipna Anand said: “I am very proud to have helped Kingfisher to develop this excellent beer and I look forward to supporting the launch plans.”
The trade’s reaction to the launch has been hugely positive and Bombay Bicycle already has many high profile listings agreed.