Kingfisher Zero announces new partnership with the Royal Half Parks Marathon  


Kingfisher Drinks, the premium world beer and cider company, is pleased to announce that its Kingfisher Zero brand is a sponsor of the Royal Parks Half Marathon later this year. As part of the partnership, Kingfisher Zero will be playing a key role in cheering on runners on the day, while the premium alcohol-free lager will be available to enjoy in the event village in Hyde Park.

 Taking place this year on Sunday the 13th of October, the Royal Parks Half Marathon is considered as one of the UK’s most scenic half marathons, taking runners through four of London’s beautiful Royal Parks, including Hyde Park, The Green Park, St. James’s Park and Kensington Gardens on a route of just over 13 miles. First held in 2008, it is now one of London’s largest half marathons, with over 16,000 participants taking part each year.

Since launch at the end of 2023, Kingfisher Zero has enjoyed huge success and is already stocked in over 700 restaurants around the UK, as well as a growing number of pubs, bars, convenience stores and supermarkets. Kingfisher Zero embodies the quality and flavour of Kingfisher Premium, but without alcohol and, most importantly, without compromising on taste. With *85% of pubs now serving alcohol free beer and as many as **50% of adults having purchased from the no or low category in the past year, it’s clear a growing number of consumers are looking for high-quality alcohol-free drinks, whether in pubs, bars or restaurants.

Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks, adds, “We’re delighted to announce this partnership with the Royal Half Parks Marathon which will further raise the profile of Kingfisher Zero and really underscores the growing appetite for no and low alcohol brands. The partnership is a first for the Royal Parks Half and we are delighted that our product will help quench the thirsts of both runners and their supporters on the day.”

* British Beer and Pub Association

**ISWR Drinks Market Analysis

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