As beer gardens reopen and the sun begins to shine, summer well and truly kicks off with brand new Mixed Fruit Tropical Cider. The latest variant from the UK’s best-selling cider brand* brings a delicious tropical twist to the iconic blackcurrant and raspberry Mixed Fruit, the brands second best-selling packaged cider in the market behind Kopparberg Strawberry & Lime**. The new flavour is available in the brands’ first ever limited-edition bottle and can design, which is sure to drive intrigue with consumers and stand-out on shelf.
The decision to introduce a tropical variant to the range comes as tropical tastes lead flavour trends across drinks categories***. Tapping into this growing trend, the new cider bursts with the tastes of pineapple, passion fruit and mango, and with Kopparberg being the brand of choice in the On-Trade with 45% of drinkers saying they would choose Kopparberg over its competitors****, no brand is better positioned for success with a new variant at such a critical time as the trade reopens its doors this week.
Rob Salvesen, Head of Marketing at Kopparberg, comments: “We’re famous for delivering premium fruit refreshment in all of the original flavours you’d expect from the brand, whilst also keeping close to the latest trends in the drinks industry. This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”
Kopparberg Mixed Fruit Tropical Cider will be available from selected Asda, Sainsbury’s, Tesco, Co-op and Morrisons.