Kopparberg cider makers to launch Swedish canned beer in UK


Fagerhult

The team behind Kopparberg cider are to launch Swedish beer Fagerhult in the UK this spring, available to the on-trade in cans.

Previously exclusive to Sweden, Fagerhult is being introduced in 330ml cans, initially at Tesco stores but then through a variety of wholesalers and distributors for the on-trade in May.

Made with barley, malt, yeast, hops and water, Fagerhult has a fresh and clean malty taste, with an ABV of 4.8%. It is recommended for serving ice cold and sipped straight from the can.

It is produced at the independent family-owned Kopparberg Bryggeri, which dates back to 1882, in the Swedish town of Kopparberg, where the range of ciders of the same name is made.

Fagerhult is packaged in a stubby gold and black can emblazoned with an elk head, tapping into the growing trend for canned beers and lower-volume options as consumers opt for premium drinks.

It was launched via video-sharing app Vine, with a six-second clip depicting the beer’s appeal. It can be viewed here: https://vine.co/v/O3hpEHidYWq

Jodie Alliss, brand manager at Kopparberg, said: “Fagerhult stubbornly delivers on style and taste every time and will appeal to beer lovers who want a quality ‘no frills’ brew.

“Fagerhult also promises to diversify the world beer scene in the UK. We all know and love canned craft beer from the US and the UK – now it’s time for the Swedes to enter the fray.”

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