Kopparberg cider releases passionfruit variant


Swedish cider producer Kopparberg is offering a new addition to its core range with the launch of a passionfruit variant.

Available exclusively to Greene King pubs, Kopparberg Passionfruit joins Strawberry & Lime, Mixed Fruit, and Blueberry & Lime as part of the brand’s year-round offering.

Best served chilled and over a mountains of ice, the new flavour promises maximum refreshment, combining the premium cider brand’s apple cider with the popular tropical fruit.

Rob Salvesen, senior marketing manager at Kopparberg, said: “We’re very happy to announce the arrival of Passionfruit to our range of premium ciders.

“We know how important it is to offer consumers a diverse and innovative portfolio of flavours that can be enjoyed in every season, so this new flavour feels like exciting addition to our 500ml range.”

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