Swedish cider brand Kopparberg is adding a Premium Gin infused with strawberry and lime to its UK drinks portfolio.
Double distilled over a two-week period, the “bold and balanced” London Dry-style gin combines juniper, lemon zest and coriander botanicals with the same strawberry and lime flavour that made Kopparberg famous.
Two perfect serves have been developed in collaboration with mixologists. The first mixes the gin with lemonade, served over ice and garnished with fresh strawberries and lime, while the second combines Kopparberg Premium Gin and tonic, garnished with cucumber and basil.
Kopparberg’s head of marketing Rob Salvesen said: “We’ve made it our mission to use our drinks knowledge and flavour expertise to bring the spirit of Kopparberg to life.
“Not many know that we brew and distill many other drinks in our brewery in Sweden and with over ten years’ experience in distilling gin, as well as our success as flavour leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavours.
“This focus on flavour, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.”
The new 37.5% ABV gin will launch exclusively in over 700 Greene King pubs nationwide from 6 May, before being available to purchase in select retailers across the UK.
Calum Cameron, senior category manager at Greene King, added: “We’re very excited to be exclusively launching Kopparberg’s first UK gin in our pubs.
“Kopparberg are known for their array of different flavoured drinks and this one is no exception, we’re sure guests who visit our pubs will love it.”
The launch will be supported as part of Kopparberg’s £6m Outside is Ours marketing campaign. Kopparberg Premium Gin will also be available at numerous festivals this summer including We Are FSTVL and Made.
