Kopparberg hosts outdoor summer experience


Kopparberg’s latest outside experience KopparMountain will be arriving to London’s Mudchute Farm from 15 – 18 August, 2018.

To give special thanks to the drinks industry for their continued support, Swedish fruit cider brand Kopparberg will be hosting a free and exclusive opportunity to experience the KopparMountain first before the general public.

Arising in front of the iconic London Docklands skyline, the KopparMountain, which is modelled on the mountain located in the Swedish town of Kopparberg, forms part of the brand’s £6m integrated ‘Outside Is Ours’ marketing campaign.

KopparMoutain stands at four stories tall and boasts five immersive experiences, from a mountain stream with stepping stones and summer meadow to a rocky mountain tundra and summit complete with real snow.

The party inside includes an impressive DJ line-up, with bars serving up brand new Kopparberg Black on draught and other core favourites by the can.

Rob Salvesen, marketing manager for the brand, said: “Kopparberg literally means copper mountain, so we are building one!

“It’s extremely important for us to be able to say thank you in a meaningful way to the pub and bar industry for the ongoing support they offer us, so we’re extremely excited to invite them along to capture the best feelings of being outside with us at this unique event.”

You can register interest for the event here.

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