Strawberry & Lime accounts for a whopping 31% of all fruit flavoured packaged cider in the UK, and Kopparberg’s Strawberry & Lime specifically is the number one bestselling single bottled fruit cider flavour in both the on and off-trade, with more drinkers than any other cider brand. Now, Kopparberg is aiming to bring the success of Strawberry & Lime to draught in pubs and bars up and down the country, and all in time for summer.
Couple category leading brand and flavour with growing consumer appetite for draught fruit cider options, then venues ought to take note. Currently 75% of total on-trade draught cider is apple, despite there being significantly more fruit cider drinkers in the UK, showing a clear opportunity for fruit cider on draught.
To drive further bar appeal with consumers, Kopparberg’s new-look Strawberry & Lime draught fonts are slicker, more vibrant, and more energetic than ever before. With fresh eye-catching design beautifully bringing to life Kopparberg’s colourful world of flavour and refreshment through stunning motion, the electric fonts promise to deliver real stand-out at bars this summer. Moreover, with premium, clean and crisp illuminated motion branding, Kopparberg’s latest fonts are industry-leading, and will drive buzz, intrigue, and impact in venues versus industry norm.
Not only do the new Kopparberg fonts have striking visual appeal, but cutting-edge insulation tech also ensures that Kopparberg’s bestselling Strawberry & Lime flavoured cider is stored and poured at only the lowest possible dispense temperature, delivering consumers with consistent perfectly chilled and fruity refreshment all summer. Tech even continues to the nozzle, which reduces any condensation and water drops reaching the liquid, allowing for a purer drinking experience. Venues will also be pleased to learn that stainless steel and minimal connectors reduce the risk of tainting, leakage, and hotspots.
Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer. Plus, with research showing 65% of drinkers choose Kopparberg ahead of any other fruit cider brand when available and with a huge 77% of consumers disappointed when they can’t get their favourite brand, Kopparberg is a must stock this summer.
Rob Salvesen, Head of Marketing at Kopparberg said, “We are incredibly excited to launch our brand-new industry-leading draught fonts in time for summer. New fonts will not only drive increased stand-out at busy bars up and down the country, but cutting-edge insulation tech will ensure Kopparberg drinkers have the same deliciously fruity and refreshing drinking experience wherever they may be. With consumer demand for fruit cider draught options on the rise, we aim to translate the success of Strawberry & Lime packaged and translate this through to draught. Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer.”
If you are interested in stocking Kopparberg Strawberry & Lime draught on your bar, please get in touch with sales@kopparberg.co.uk
