Bagged snacks supplier KP Snacks has launched a new ‘Local Legends’ campaign to help the on-trade in its post-Covid-19 recovery.
A key element of the campaign is a Tyrrells on-pack promotion, which will run across one million packs. 5p will be donated from each pack to the Licensed Trade Charity, which helps pubs, bar and brewery people in need practical, emotional and financial support.
The nationwide initiative, which commits to raising £50,000, will run from August 31 to the end of November, while stocks last, across three of the most popular Tyrrells 40g singles format flavours: Lightly Sea Salted, Mature Cheddar & Chive and Sea Salt & Cider Vinegar.
The packs will be available through wholesalers, retailers and on-trade operators, including Greene King, Marston’s, Mitchells and Butlers, Whitbread and Youngs.
KP Snacks has also invested in providing simple and relevant advice via its ‘Behind the Bar’ platform, which offers category support and guidance to get snack sales moving for all types of outlets. Topics include what to stock, point of sale materials and merchandising recommendations.
The final element of the campaign is to offer more value-added initiatives for customers and partners in a drive to increase footfall and snacking sales.
The manufacturer is encouraging more venues to sign up to Pub2Me, a nationwide portal which looks to connect pubs with consumers at home to help diversify the pub offering, and is offering a free case of Tyrrells Crisps for pubs that do so to support them recover and rebuild sales as they reopen.
Matt Collins, trading director at KP Snacks, said: “At KP Snacks, we stand firmly together with our trade partners and this includes helping Britain’s well-loved pub industry get back on its feet.
“We know that 52% of customers purchase snacks on impulse, so we want to help our partners turn these impulse opportunities into snack sales and bigger spend.
“Our partnership approach has truly never been more important, and with our ‘Local Legends’ campaign, we want to do our bit to support this community both commercially and emotionally.”