Kraft Heinz launches Heinz Selection to connect independent burger houses to burger-loving consumers


Partnering with Heinz Selection will help independents increase trade and maximise sales.

4th July 2023: Heinz today announced the launch of Heinz Selection in the UK. Celebrating restaurants dedicated to making the most delicious burgers, it connects local, independent burger houses with the world’s best loved sauce brand. Alongside, it provides exclusive insight, merchandise and promotional support, so they can tempt more consumers in to enjoy what they do best: great burgers.

Originating in Latin America in 2019, Heinz Selection now connects more than 377 independent burger houses across 22 countries. Burger fans can search for restaurants with the Heinz quality stamp of approval on the website and app. Heinz Selection operators remain independent but become part of a global chain. As a selected partner, they also get exclusive access to dine-in merchandise, product discounts, limited time offers (LTOs), and the Heinz quality stamp of approval for use in marketing.

To launch Heinz Selection, Kraft Heinz has created a playbook – ‘Sizzling Stacks: Creating Mouth-watering Trend-Inspired Burgers.‘ Available to all new Heinz Selection members, it’s packed with exclusive insight, culinary tips and industry leading advice. All aimed at helping operators create irresistible burgers that boost sales and get the most out of their offer.

Tom Franklin, Director of Foodservice at Kraft Heinz says. “We love independents. It’s great seeing the creative new stacks they’re coming up with and watching them satisfy different appetites and tastes with new concepts and fusions.”

“Consumers value independent joints, but they also love and trust Heinz. As a globally renowned brand, we have established networks, a strong infrastructure, and exclusive access to insight. We’re excited about this opportunity to start sharing this with independents, so we can become partners in their continued success.”

The selection process has begun. For a chance to become part of Heinz Selection, operators should register their interest here.

Previous Diners show appetite to support small independent restaurants this summer, American Express survey reveals
Next SCOTS WHISKY FIRM GIFTS CORONATION WHISKY SET TO HM QUEEN CAMILLA