Krombacher launches its naturally cloudy Kellerbier


German brewery Krombacher has rolled out its naturally cloudy Kellerbier kegs to the UK on-trade just in time for spring.

Krombacher Kellerbier is an unpasteurised, naturally cloudy and carbonated speciality brew, which is made by adding young beer to matured beer during the fermentation process. A treasured recipe from Krombacher’s select Brautradition portfolio, Kellerbier was traditionally reserved for master brewers, who sampled it for maturity and quality, direct from the cask.

The new beer is available via importer Morgenrot in 50 litre kegs and is being supported by limited-edition Krombacher Brautradition glassware.

Stephan Kofler, Krombacher UK sales and marketing director, said: “The appetite for naturally cloudy beers has boomed in recent months so we’re thrilled to be unleashing this master brew on consumers this spring. Where as in the past a cloudy beer would raise eyebrows, this definitely isn’t the case anymore as consumers continue to experiment with and enjoy unique, well-crafted beer styles.”

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