Krombacher to test Dunkel beer in UK

Krombacher DunkelThe golden Krombacher Dunkel is being released in the UK for the first time, building on the success of Germany’s Krombacher pils in British bars and pubs.

A limited quantity will be available in draught and bottled formats, testing whether there is demand for the darker malty lager to be added to the brand’s permanent portfolio in the UK.

Krombacher Dunkel will be showcased at special events including the Oktoberfest at the Porterhouse in London’s Covent Garden, which starts on October 17 as well as events at Bavarian Beerhouse in Tower Hill, London and Bierschenke in Temple, London. It will also be showcased to licensees at the Association of Licensed Multiple Retailers Autumn Conference on October 17.

The Dunkel lager was introduced by the German brewer to complement the Krombacher portfolio in 2011 and to cater for the demand for a dark speciality beer. It is a warm, golden lager with a fine, creamy foam with a malty and spicy taste that is indicative of the Dunkel-style.

The beer is higher in alcohol at 4.8% compared to the Krombacher Dark which is already available in the UK.

Julian Penny, who looks after Krombacher in the UK, said: “Krombacher Dunkel is the perfect beer for the colder days and nights that will soon be upon us, and we’re delighted to showcase the beer at some fantastic events over the next few months.

“The first event for the unveiling of Krombacher Dunkel is the Oktoberfest at the Porterhouse where over 15 beers will be available. It’s a great opportunity to give our stockists the chance to offer their customers a beer that’s previously been unavailable to the UK market.

“At the same time it also gives us the opportunity to see if there is an appetite for Krombacher Dunkel to be a permanent fixture in the UK portfolio of Krombacher beers.”

Peter Hughes, owner of the Porterhouse, said: “We are proud to be one of the first outlets in the UK to feature Krombacher. Although it’s not strictly an Oktoberfest beer as it wasn’t brewed in Bavaria, it has a natural place in our German festival as Germany’s best-selling beer brand.”

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