Launching this month, Krude is a premium extra virgin olive oil brand co-founded by multi-Michelin-starred chef Gordon Ramsay alongside Ben and Elle Caring, the owners of Soho House wine brand Lady A. Built to redefine and rethink olive oil, Krude brings a chef’s mindset to one of the most overlooked ingredients in the kitchen.
Gordon Ramsay says:
“The best olive oil is about flavour, the aroma, the quality and the pour. Krude is olive oil the way nature meant it! Bold and pure. We’ve challenged everything: how it’s made, how it’s packaged, how it performs. Olive oil shouldn’t be an afterthought, it should hit the plate with purpose. So don’t hold back, pour like you mean it. It’s time to Krude your food.”
The team behind Krude have obsessed not only over flavour, but also over protecting the quality of the oil. From the 100% UV-protective can to the precision “Krude Kontrol” pouring spout, every detail is designed to minimise light and oxygen exposure – two of the biggest enemies of olive oil. The result is better flavour and performance. Krude does away with the plastic squeezy bottle, and there are no compromises, and no unnecessary materials getting in the way of what’s inside. The metal can also reduce exposure to microplastics, while being lighter and with a lower carbon footprint than glass.
The Krude collection will launch with seven products. Firstly, the Krude Infused Range: Chilli, Garlic, Lemon & Basil. Unlike the majority of infused oils, these oils are uniquely crafted by cold-pressing fresh ingredients alongside early-harvest olives, ensuring that the flavour is fully integrated from the start. Ingredients are sourced globally to ensure maximum flavour, including Sicilian lemons, Spanish garlic, Moroccan red pepper and French basil. Finally, the Krude Nude Range: uninfused extra virgin olive oils, with ‘Finish Me’ Nude, your go-to for drizzling, dressing and finishing and ‘Cook Me’ Nude, built for cooking and designed to pour or spray.
Fully traceable to family-run farms in Spain, this is olive oil crafted with care. The growers have worked the land for generations, with an olive expert selecting only the finest fruit at peak ripeness. Cold-extracted to preserve flavour and nutrients, Krude is naturally rich in polyphenols and healthy fats, delivering the benefits of the Mediterranean diet.
Thoughtfully produced with respect for the land, Krude works closely with their farmers to support sustainable practices that protect the soil, the trees, and future harvests.
With Krude you can eat like a chef, without having to cook like one. Bundle purchases unlock exclusive recipes from Gordon Ramsay – showing how olive oil can transform everything 24 hours a day, from eggs and pasta to cocktails and desserts. Designed to do more than dress a dish, this is an oil that elevates every moment, from day to night
