Champagne house Krug has collaborated with French chef Pierre Koffmann to create the experience inside “dining pods” inspired by French chalets, presented in three enormous champagne crates like oversized Christmas presents.
Relaxing in the pods’ luxurious cosy interior furnished with sheepskin rugs, guests can enjoy crêpes that have been carefully matched with Krug Grande Cuvée.
Crêpe fillings will include savoury options such as crab and sweeter options such as caramel and apple crumble. The pistachio with caramelised pistachio nuts is inspired by Pierre Koffmann’s pistachio soufflé. Each crêpe will be paired with a glass of Krug Grande Cuvée, priced £35.
The pop-up will be in Covent Garden Piazza until December 8 and then move to Koffmann’s at The Berkeley in Knightsbridge from December 9 until mid-January.
Separately, The House of Krug has responded to the growing demand for rose champagne in the UK by releasing Krug Rosé in magnums for the first time.
It has a unique coppery pink tone and a broad, aromatic palate, which is unusual for a rosé, and is made with skin-fermented Pinot Noir, offering hints of rosehip, peony and mulberry.
Olivier Krug, who is the sixth generation of the Krug family, describes the Krug Rosé as “truly the ultimate pleasure experience in rosé champagne”.
Initial accounts for the Krug Rosé magnums include the New Street Wine Shop in the City of London, Oblix at The Shard at London Bridge and The Arts Club in Mayfair.
Olivier added: “Krug Rosé is unexpected. It shows a broad and extensive aromatic palate, unusual for a rosé champagne. We know that our Krug lovers appreciate a generous format such as magnum for a more sharing experience.”
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