KVÎST enters the non-alcoholic spirits market


KVÎST

KVÎST, a new premium non-alcoholic distilled spirit, has launched in the UK with distribution agency Craftwork.

Created by The Bloomsbury Club UK, KVÎST, which takes its name from the old Norsk word meaning ‘twig’ or ‘botany’, is inspired by Nordic traditions and foraged forest plants.

The liquid itself is a handcrafted blend of eight botanicals: juniper, silver birch, cascarilla bark, gentian, rhubarb root, orange peel, cardamom and pimento.

Available to both the on-trade and off-trade, there will initially be two variants – KVÎST Classica, which leads with juniper and citrus notes, and KVÎST Rosa, infused with herb and spice bitters.

KVÎST can be enjoyed neat, over ice, in no-ABV cocktails and as a non-alcoholic alternative to a G&T.

Jeremy Rockett, managing director of Craftwork, said: “Craftwork are delighted to be working with KVÎST.

“It’s bang on trend currently, tastes fantastic, and gives consumers a unique opportunity to access a high-quality, non-alcoholic distilled spirit at a very reasonable price-point.

“We’ve already had huge interest from customers and feedback from consumers suggests that KVÎST over-delivers against expectations.”

Previous Sanpellegrino debuts new look for Classic Italian Taste
Next Diageo creates plastic-free Johnnie Walker bottle