La Fée launches new format of La Fée Parisienne

La Fee Absinthe 20cl

La Fée Absinthe is rolling out a new 20cl format of its flagship La Fée Parisienne, along with a 12-page detachable cocktail book.

Integrated into the label of the bottle, the cocktail book not only serves up the history of the category and the origins of La Fée, but offers education on how to drink absinthe, from the classic sugar and water through to modern twists on cocktail classics.

It also features a QR code, which directs people to the Diffords Guide website, which houses a further 180 La Fée cocktail recipes, as well as a pop-up pourer.

La Fée founder George Rowley said: “Absinthe has been synonymous with cocktail culture since the very beginning.

“With our new 20cl, we are giving bars the chance to bring absinthe from the back of the bar to the front of the bar, without the need for bartenders to decant into smaller bottles.

“We also recognised that as at-home consumption of cocktails continues to grow, we wanted to give the consumer an affordable but authentic absinthe offering, as well as a way to educate the consumers through our tear off cocktail book and easy link off pack to Difford’s Guide to cocktails.”

La Fée Parisienne 20cl will be available nationwide via UK distributor Cellar Trends.

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