Langley’s No 8 gin to add Old Tom expression

Langley's Old Tom

The makers of Langley’s No 8 gin have added a second expression for the brand with the launch of a gin in the slightly sweeter Old Tom style.

Langley’s Old Tom gin, which will be available from October through Hi-Spirits, is the first new product since the original brand was launched by Charter Brands three years ago.

It is part of a revival in the Old Tom style which was popular in the 18th and 19th centuries and was regularly used in recipes in classic cocktail books. Langley’s has used the traditional method of sweetening it through the addition of a small amount of sugar.

Charter Brands co-founder Mark Dawkins said: “The sweeter flavour profile will appeal to bar professionals looking for a different take on classic gin drinks such as a Collins, as well as giving consumers an alternative to the London Dry style.

“We’ve always planned to develop other styles of gin under the Langley’s brand, and our Old Tom has been 12 months in development. The style is a forgotten classic in many ways, but with interest in gin among UK consumers at an all-time high and still growing, the time is right to bring it back with a real focus and strategy behind it.”

While the labelling reflects the heritage of its style, Langley’s Old Tom comes in the brand’s distinctive bottle to create consistency. Old Tom is available at 40% ABV for the UK market, with a recommended price in retail of £25, as well as at 47% ABV for export.

The signature serve is the Langley’s Old Tom St Clements – a classic gin and tonic garnished with a half slice of lemon and a half slice of orange.

Mark added: “There are a lot of gin brands using the ‘craft’ terminology, but we feel it’s becoming over-used. The Langley’s brand is all about classic, timeless and quintessentially English gin products. Old Tom is exactly that – we’ve taken a classic recipe and redeveloped it for the modern era.

“We’ve had pre-orders already for export markets, as well as interest from some key UK on- and off-trade retailers.”

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