Las Vegas prize to support chips with seasoning serve


Aviko Premium Fries

A competition for operators to win a holiday for two to Las Vegas is supporting a campaign by Aviko to promote its chips for serving with spicy Schwartz seasoning.

Aviko, a specialist supplier of potato products for catering, has developed the concept for its Premium Fries (pictured) with Schwartz Chip Seasoning from McCormick Flavour Solutions.

The two companies are offering caterers the opportunity to “cash in their chips” for real and win a trip for two to the casino capital of the world, Las Vegas. They just need to enter their details online at www.seasonyourchips.co.uk before April 1 for entry into the free prize draw.

By switching from standard chips to Aviko’s Premium Fries – such as Supercrunch, Superlong or Sweet Potato Fries – and then adding a sprinkling of Schwartz Chip Seasoning – a blend of spices including paprika and black pepper – caterers can easily turn a plain portion of chips into a side of gourmet fries and generate up to 87% profit per portion of chips.

Mohammed Essa, general manager for Aviko UK & Ireland, said: “Caterers can charge 48p more for a serving of our Premium Fries versus regular chips, plus 25p extra for adding Chip Seasoning – that’s over 70p more per portion. With fries accounting for a massive 73% of the servings of potato products in the foodservice market, it really is time to cash in your chips!”

The profit potential is based on Aviko’s Superlongs, frozen fries which, as their name suggests, are longer than average chips. This provides a greater plate fill and more portions per kilogram while providing consumers with a more premium option.

Schwartz Chip Seasoning is available in a 300g shaker jar and can be sprinkled over cooked chips before serving.

Al Thaker, McCormick marketing manager, added: “With consumers always on the lookout for new flavours, adding seasoned chips to the menu is a great way for operators to satisfy demand while boosting average spend.

“We’re extremely excited to be teaming up with Aviko to bring a new flavour dimension to a staple and popular product. By combining our expertise in seasonings with a premium brand of fries, caterers can tap into a huge revenue and profit potential that they’re otherwise missing out on.”

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