J2O, the UK’s number one adult soft drinks brand[1], and Lashings World XI, the world-renowned cricket team, are proud to announce their partnership for the 2026 season.
Now entering its second year with J2O, and a third year of collaboration with the Carlsberg Britvic family, the partnership continues to unite world-class cricket with one of the nation’s most loved adult soft drink brands. Together, they promise another unforgettable summer for players, partners and fans alike.
For decades, Lashings World XI has brought together some of the biggest legends in cricket, thrilling crowds with entertaining matches and an enduring passion for the game. With J2O by their side, the 2026 season is set to be the most exciting yet.
A highlight of the continued partnership will be a cricket festival on 18 June 2026, supporting Carlsberg Britvic’s chosen charities, Only A Pavement Away and for the first year in partnership with the Lashings, PoTS UK, in honour of Carlsberg Britvic colleague, Patrick Viles.
PoTs supports and educates patients, family, friends and healthcare professionals within the United Kingdom about this under-recognised and commonly misdiagnosed condition by sharing up-to-date evidence and resources. Patrick Viles sadly passed away in 2024, and Carlsberg Britvic held a T20 match in his honour last year, in support of the charity.
Only a Pavement Away provides vital support, training and employment pathways to vulnerable individuals within the hospitality industry, including those facing homelessness, poverty and social exclusion.
The day promises not only elite cricket and premium hospitality, but meaningful impact beyond the boundary rope.
“We are over the moon to welcome back J2O as our official sponsor, and the Carlsberg Britvic family,” says Lashings World Managing Director, Dave Fitzgerald. “Their iconic, fun brand aligns perfectly with ours, and together we unite world-class cricket, entertainment and fundraising. We look forward to delivering an incredible day filled with unforgettable moments with J2O. Bring your thirst for summer!”
Ben Parker, VP Sales- Off-Trade, at Carlsberg Britvic said, “We are delighted to announce that J2O is the official soft drinks partner of Lashings World XI, and the addition of raising money for PoTs UK in honour of our colleague, Patrick Viles. Lashings is a team that embodies passion, fun, and excellence, making them the ideal match for J2O, the perfect beverage choice for social occasions. We look forward to refreshing players and fans alike throughout the season.”
You can expect to see J2O branding on the Lashings World XI official playing kit; worn by the cricket legends throughout the year.
Fans can look forward to a range of exciting activations, including exclusive competitions, behind-the-scenes content, and special match-day experiences, all designed to bring them closer to their cricketing heroes.
J2O renowned for its bold juicy fruit blends, is all about enhancing social occasions with bold and exciting flavours, just as Lashings World XI enhances cricketing entertainment around the world.
[1] NielsenIQ, Total Coverage, Volume & Value Sales, Carlsberg Britvic Defined Adult Soft Drinks, MAT to 18.04.26
