Stonegate Pub Company has taken inspiration from the latest trends of street food, customisation, “dirty burgers” and Americana for the new menu in its Yates’s bars.
After a successful trial, 14 new dishes have been rolled out across all sections of the menu from breakfast through to lunch and desserts, across the estate of over 60 bars nationwide.
On-trend dishes include blueberry pancakes, served for breakfast or as a dessert, as well as other breakfast treats such as bacon and maple syrup pancakes and porridge topped with syrup and blueberries.
Along with an “All-American sharing platter”, there is a Sloppy Mac Burger, which is a classic burger topped with chopped bacon and macaroni cheese, and Carolina glazed pork belly.
The lunchtime choices give a nod to street food with two new quirky-named flatbreads, Meat the Greek and BBQ Pig, while lower-calorie choices, all under 500 calories, include a new Thai-style yellow chicken curry and a grilled rump steak salad.
The Rooster Booster is one of two new chicken dishes on the menu, made up of half a chicken, chicken wings and Southern fried-style chicken strips. Across the menu, diners are invited to customise their dishes by adding favourite sauces and side dishes.
Alan Armstrong, head of marketing for Yates’s, said: “The street food culture is having a huge influence on the casual dining sector in the UK and at Yates’s we have been quick to recognise that and adapt our menu.
“The look and tone of our menu has changed too. We’ve made it fun with a few quirky-named dishes and have added some great pictures of our food choices so customers can really get those taste buds watering.”
Promotions run throughout the week at Yates’s, from low-calories Mondays to Hotdog Tuesdays. Wednesday it’s Burger Bonanza and Thursday is officially Chicken Thursdays, while Fridays are Mexican Madness.
The bars offer breakfast deals from £2.75, lunch offers from £4.95 and two dishes for a fixed-price deal.
