Inventive Leisure is introducing a new food menu across its Revolution bars picking up on trends such as “small plates”, American cuisine and “edgy Eastern” flavours.
Based on customer research and feedback, the company aims to capitalise on the current consumer trend for casual dining and build on continued year-on-year double-digit growth in food sales.
It is supported by new executive chef Mark Rush who has joined the business from the former Bramwell Pub Company and previously worked for PizzaExpress.
The menu forms part of the next phase in the company’s £7million investment in its Evolution programme which is currently being rolled out throughout Revolution’s 66 bars.
Research revealed that Revolution’s female customers love small plates so a selection has been included featuring such dishes as Crispy Goats Cheese Bonbons, Panko Fried Chicken Strips and Katsu King Prawns.
In addition, the menu has been devised to accommodate customers who want to pop in at lunchtime for a quick bite and also for those who want to linger over a leisurely evening meal.
The menu capitalises on the huge trend for American cuisine sweeping the UK, with sliders, pulled pork, a wide variety of burgers and The Dirty Dog Hot Dog (pictured) which features a premium bockwurst sausage in a 10-inch brioche roll smothered with chipotle pulled pork, French mustard, ketchup and crispy onions, served with skin-on fries.
Customers will also find a selection of dishes offering an “edgy Eastern” flavour, such as Revolution Noodles, featuring a big bowl of ramen broth with shitake mushrooms, sugar snap peas, red pepper, spring onion and bok choi. There is also chicken Katsu curry with sticky jasmine rice served with a house salad.
Those looking for healthier choices can opt for a selection of lighter bites, salads and a choice of wraps and flatbreads instead of sandwiches.
A dedicated microsite with a quirky and stylish “food trucks” theme, entices customers to view the individual dishes under their relevant categories: Kitchen Revolution, Burgers & Dogs, Healthy and Small Plates & Sharing.
To launch the site, customers have been given the opportunity to enter a competition to win one of 7,000 prizes, plus free meals for a month. In the four days since the microsite was launched, 15,000 customers signed up the initiative.
Mark Rush said: “We know from customer feedback that the quality of the food was already good. However, we wanted to evolve the current menu by making it even more innovative and to take the quality to the next level, befitting the calibre of our high-end bars.
“This new menu perfectly complements the Revolution brand and style, while also capitalising on the huge trend for casual dining.
“We’ve really placed the customer at the heart of this menu – they’re very engaged with the brand, love that we ask for their feedback and in turn give them choices.
“To give you an example, we asked our database what they’d like to have as a side accompaniment to their burgers – coleslaw or gherkins. A massive 67 per cent of respondents opted for coleslaw, so of course we added it to the menu.”