Launch for Artisan range of craft mixers

Artisan mixers

The Artisan Drinks Co has released a range of natural craft mixers in partnership with UK drinks distributor Love Drinks.

Artisan features designs by international artist Alan Walsh and recipes developed by Australian bar owner and cocktail specialist Mikey Enright to complement premium spirits.

Produced locally in the UK and Australia, each Artisan recipe is made with natural ingredients. The range includes Classic London Tonic, Skinny London Tonic, Violet Blossom Tonic and Barrel Smoked Cola.

Steve Cooper, one of the founders of The Artisan Drinks Company, said: “The spirits market has a wonderful array of craft brands, traditional to modern, reserved through to colourful. Yet, despite strong growth there is little innovation in the mixer category.

“The UK’s largest premium mixer brand is now in mainstream distribution in supermarkets and bars throughout the country, however other brands have used the same traditional look and feel rather than offering spirits drinkers something new and interesting.

“We wanted to do things differently and raise the bar higher by bringing craft quality via natural mixer recipes created to complement premium spirits and outstanding designs that are a miniature piece of art on each bottle.

“We know that the best bars, restaurants and hotels share our desire to innovate and lead rather than simply follow the crowd and we look forward to working with Love Drinks to offer our outstanding Artisan Drinks to those customers.”

Love Drinks CEO Kirsty Loveday added: “We have always been interested in finding a mixer range which reflects the quality and innovation of our craft spirits. We are excited to have finally found our perfect match.

“Artisan is a combination of quality and consumer appeal which we believe will challenge and develop the category to the next level.”

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