A new grain whisky is being launched in the UK this month, inspired by the club and music scene.
8O8 Whisky has been developed by music producer and DJ TommyD and entrepreneur Paul Pullinger and takes its name from the classic Roland TR-808 drum machine.
It has been blended at North British distillery in Edinburgh, designed to be smooth enough to be drunk neat while retaining a subtleness and versatility that makes it suitable for cocktails and club serves.
The brand had a soft launch in the UK at the end of last year, gaining house pour status at London clubs Fabric and Ministry of Sound and The Warehouse Project club nights in Manchester.
TommyD has also recruited leading British bartender Ryan Chetiyawardana, whose bars include White Lyan and Dandelyan in London, to help the team create a series of cocktails to complement the subtle flavours within 8O8.
The brand is supported by a team from the drinks and music worlds including Warner Music UK CEO Max Lousada, whisky specialist Jonathan Driver, and Harry Drnec, the former managing director of Red Bull in the UK.
Jonathan said: “8O8 whisky is unlike anything else in the market. The development of the liquid was the result of a fusion between a clear desire to make a beautiful, mixable and delicious whisky but one that resonated with the musical environment in which it would be found.
“We weren’t just making a sensational whisky, we were creating an entirely new conversation with a new generation of whisky drinkers.”
TommyD, also known as Tommy Asher Danvers, is a London-born DJ, producer and songwriter who has worked with many of the world’s best-known performers.