A range of jazz-inspired cocktails made with Martell cognac have been created at London restaurant Le Caprice (pictured).
Xavier Landais, group bar manager at the Caprice and Annabel’s groups, has devised the drinks to tie in with the year-long Le Caprice Jazz Sessions programme.
The music nights have been put together by Le Caprice and broadcaster Jazz FM in partnership with cognac house Martell, distributed by Pernod Ricard UK.
The BeBop is a citrusy short cocktail, made with Kamm & Sons ginseng spirit, while Mr White is a mix of Martell VSOP, Poire Williams liqueur, lime juice, absinthe and egg white.
The cocktails will be offered to guests arriving at the jazz sessions which will be held on the last Sunday of every month from September 29.
They will feature some of the world’s leading jazz musicians who will perform while the audience enjoys fine food, cognac and cocktails.
The line-up of artists includes Theo Jackson, Yolanda Brown and Miss 600. Some sessions will be recorded and showcased on Jazz FM.
The radio station will also run an on-air campaign to support the Martell partnership, including consumer competitions on its programmes and website.
“Embarking on this new partnership with Le Caprice and Jazz FM will continue to raise the profile of Martell cognac to our core consumers – those who love great food, a great atmosphere and the ultimate cognac,” said Vicky Wood, head of marketing for Pernod Ricard UK.
Jesus Adorno, director of Le Caprice, added: “Le Caprice’s commitment not only to jazz but also to providing a relaxing atmosphere for diners to enjoy all the restaurant has to offer is profound.
“Martell, with its links to The Blues Passion Jazz Festival in Cognac and Jazz FM, for obvious reasons are the perfect partners for what promises to be an exciting year of jazz indulgence.”
