Leading bartenders set up collective to develop drinks industry


Leading bartenders from the UK, the US and the rest of Europe have come together to set up a new collective to share ideas for developing the global drinks industry.

Run by a foundation called P(our), it is the first venture for Alex Kratena and Simone Caporale after they left The Langham hotel’s Artesian bar in London in November.

They are joined by five other founding members: Jim Meehan, the original founder of PDT in New York City; Ryan Chetiyawardana of London bars White Lyan and Dandelyan; Xavier Padovani of Experimental Cocktail Club’s Experimental Group in London and France; Monica Berg from Oslo; and Joerg Meyer from Le Lion and The Boilerman in Hamburg.

They describe P(our) – a combination of “our” and “pure” that also refers to bartenders “pouring” drinks – as a foundation that will seek to build “a holistic community” for the global drinks industry.

They plan to meet each year for a symposium that will reach beyond the bartending world and marshal the expertise of baristas, sommeliers, brewers, distillers and winemakers.

It will feature a series of curated talks by some of the world’s most influential bartenders, thinkers and drinks professionals. Each symposium will present ideas and reflect upon responsibilities to inspire and stimulate action.

The first P(OUR) Symposium will take place on June 19 and 20 this year in Paris in collaboration with leading trade show Cocktails Spirits.

The theme for this year is “The Modern Bartender”, recognising that the bartender’s role has evolved and is no longer confined behind the bar. The symposium will reflect upon this change, and examine how to embrace and enhance it to expand the bartender’s reach within the industry and society at large.

The foundation’s activities will be brought to life through a digital platform featuring video content, articles of interest, podcasts and other content.

The collective was formed with a belief that by sharing knowledge, exploring new ideas and exchanging inspiration, it is possible to reimagine the way the industry works and ultimately create a brighter and more sustainable future.

In order to maintain the integrity of P(our) and ensure the platform is free from any donors’ agendas, all money raised will go straight into production costs that will be published on the website. Everyone involved in the production of the symposium will be donating their time on a volunteer basis including presenters and the board.

Alex said: “We hope P(our) grows into a community that gives our audience an opportunity to learn, engage, share and discuss. In building this platform, we’re addressing our shared responsibilities to support bartenders all over the world.

“Operating with financial transparency will avoid any hidden agendas and ensure that our mission of sharing a thirst for knowledge can remain pure and our ultimate focus.”

The P(our) website, www.pourdrink.org, will launch on May 11. For updates, follow @pour_drink on Twitter. For further information regarding donations, Alex Kratena can be contacted at alex.kratena@alexkratena.com.

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