The organisers of the Auchentoshan Switch competition have announced the North American bar where the winning bartender from the UK and the rest of Europe will get to work.
As part of their prize, the winner will switch continents for two weeks to work in Employees Only (pictured) – the New York City bar that has been famous for its cocktails for the past 10 years and is currently ranked 12th in the World’s 50 Best Bars list.
The Auchentoshan Switch competition was launched last month, challenging bartenders in North America and Europe to create an original cocktail using Auchentoshan Three Wood whisky.
The winner of the North American competition will switch countries to work in leading London cocktail bar Mr Fogg’s. The prize includes travel, accommodation and a spending allowance.
The competition is open to all bartenders in the UK, Germany, Sweden, Finland, Norway and Denmark as well as the US and Canada. To enter, the recipe and an image must be uploaded via www.auchentoshanswitch.com by August 19.
The semi-finalists will attend regional heats within their respective countries between September 8 and October 8, where the finalists will be announced for a grand final in London on October 30. The winners will switch continents in 2015.
Last year’s European winner was Aidan Bowie of Glasgow’s Blythswood Square Hotel who won a chance to work in The Dead Rabbit Grocery & Grog in New York City – one of the world’s best bars. Click here for a report on last year’s competition. Aidan said: “You get a really great holiday but also get to work in one of the best bars in the world: win-win!”
Employees Only in Manhattan’s West Village has been one of the world’s most acclaimed bars since it was opened in 2004 by leading bartenders Dushan Zaric and Jason Kosmas.
Rhona Fyfe, brand manager for Auchentoshan, said: “Auchentoshan Switch has grown from strength to strength over the past three years and we are delighted with the huge number of entries it receives each year, as well as the fabulously inventive cocktails that are made too.
“This year we are hoping to create a bigger better competition than previously and we’re excited to bring this once in a lifetime experience to our supportive bartending community once again.”
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