Available from April 2021, Caleño’s original Light & Zesty non-alcoholic spirit, a refreshing infusion of tropical, citrus and spice botanicals featuring the iconic South American golden Inca berry, will be available in cans ready mixed with a refreshing and naturally light tonic that can be enjoyed on the go.
With lockdown lifting throughout the Spring, Caleño Light & Zesty cans are the perfect alcohol-free alternative for consumers to enjoy while they are out and about and at socially distanced get-togethers.
Caleño was founded by Ellie Webb, who was frustrated by the lack of choice in alcohol-free drinks. Inspired by the vibrant and energetic culture of her Colombian Mum’s homeland, she set out to combine the sunny South American lust for life with her tropical non-alcoholic spirits brand Caleño.
Ellie commented: “We know that many consumers have adopted a more balanced approach to drinking alcohol in lockdown, which put a stop to most social activities usually associated with drinking, and we also know that many will be looking to maintain these new habits as we come out of lockdown.
“Another key factor in our launch is the fact that the RTD (ready-to-drink) market is truly taking off in the UK and presents an important opportunity for our brand. That’s why we decided to launch new Caleño Light & Zesty cans in the run up to Summer, so that Caleño can be enjoyed ready-mixed and out and about – and be there to support consumers in their lifestyle choices, as life slowly starts to return to some sort of normal. It’s the perfect destination drink for the warmer seasons.”
Also in the Caleño non-alcoholic spirits family are original the Caleño Light & Zesty and the new Caleño Dark & Spicy, a distilled golden and spicy blend, packed with warming pineapple tropical notes, ginger and kola nut spices. Both flavours are available in 50cl and 20cl bottles.
New Caleño Light & Zesty cans are free of artificial flavourings and allergens. It’s also suitable for vegans and vegetarians.
New Caleño Light & Zesty 250ml cans: RRP £24 for a 12-pack from calenodrinks.com and Amazon from 23rd April 2021.