Leading operator New World Trading Company (NWTC) is producing two beers for its bars and restaurants around the UK in conjunction with two British breweries.
The first release is Passionate Blonde which has been developed with the new Cloudwater Brew Co in Manchester, which has now been introduced as the house beer at the company’s venues in the north, Birmingham and London.
It will release Pacific Pale Ale, produced by Freedom Brewery in Staffordshire, in June to tie in with the opening of its latest bar and restaurant, The Trading House in the City of London.
NWTC, a sister company to bar and restaurant operator Living Ventures, operates The Oast House in Manchester (pictured), The Smugglers Cove in Liverpool and The Botanist in Birmingham, Chester, Leeds, Manchester, Newcastle-upon-Tyne and Alderley Edge in Cheshire.
Chris Hill, managing director of NWTC, said “There has been a lot to consider with this project as we wanted to create a great-quality product with reputable breweries which would be large enough to cater for our supply.
“We are very excited to work in partnership with Cloudwater and Freedom and think our customers will really appreciate and enjoy these new ales.”
Passionate Blonde uses pale ale malted barley, wheat and New World hops – Chinook, Citra and Galaxy from the US and Australia – to create a vibrant citrus and tropical fruit flavour and aroma with the prominent taste of passion fruit.
Its producer Cloudwater Brew Co is a new venture between James Campbell and Paul Jones, one of the largest new microbreweries opening in the UK.
Pacific Pale Ale is a deep golden amber 4.4% ABV ale with a fruity flavour which is brewed using caramalt alongside pilsner malt plus New Zealand hops, Motueka, Pacific Jade and Rakau.
Motueka is a versatile hop of the Saaz family used for both kettle additions and in aroma hopping, initially giving citrus lime and lemon flavours with a more subtle tropical fruit in the background.
Pacific Jade is a cross-bred hop creating a subtle herbal citrus with some crushed black pepper notes while Rakau offers more orchard and tropical fruit flavours especially apricot and passion fruit.
Pacific Pale Ale has already been brewed at Freedom and is now being conditioned for six weeks in time for June’s release.
Founded in 1995, Freedom Brewery moved from London to Staffordshire in 2004 and produces lagers such as Freedom Four, Freedom Organic, Freedom Pilsner, Freedom Pioneer and Freedom Organic Dark.